Brand Guide

RIFA Brand Guide

We ask that all organizations that host a food/fundraising event for (or on behalf of) RIFA please take some time to review our brand guidelines below with us maintain our official brand standards. The purpose of this guide is to have a consistent image of Regional Inter-Faith Association (RIFA) throughout all forms of communications. Our goal is to clearly outline RIFA's vision, mission, and ministries so that our staff, volunteers, partners, and Board of Directors can effectively communicate on behalf of RIFA to our publics. Finally, we want to create instant recognition of our identity by clearly defining guidelines for fonts, colors, wording, logos, language, photos and other forms of branding. A well-defined identity will enable RIFA to further its mission and improve outreach to donors, volunteers and the community.

Branding Contact:

Sam Uhrig
Communications Coordinator
suhrig@rifajackson.org

Mission

We exist because food insecurity is a major problem in Jackson-Madison County. According to Feeding America, 26.4% of children in Madison County are food-insecure. United Way of West Tennessee reports that 47% of all households in Jackson live in poverty or earn just above the federal poverty level but not enough to make ends meet.

Mission: To reach out with the love of Christ to help people in need by providing physical and spiritual nourishment.

Vision: To lead and engage the community in the fight against hunger.

Name Usage

The official name of our organization is Regional Inter-Faith Association. It is commonly abbreviated as RIFA (without periods after capital letters).

Proper use:

• Regional Inter-Faith Association
• RIFA

Improper use:

• R.I.F.A
• rifa
• Rifa
• Regional Interfaith Association

Logo Guidelines

Proper Logo Usage Examples:

Improper Logo Usage Examples:

Downloading images straight from our website or social media pages can lead to low resolution files. Please contact Sam at suhrig@rifajackson.org to receive authorized, high quality logo files.

Colors

Our primary colors are a key part of our brand identity. The five colors listed below match the colors used in our logo.

Fonts

RIFA's logo is comprised of Helvetica Neue Bold and Baskerville Bold Italic. An alternative font used is Gotham, a sans serif font chosen for its legibility. Occasionally, Better Grade Regular will be utilized for accent text on certain designs.